Service Areas
Servicing Ireland and UK Businesses
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Description of Business
I'm Annabel, the Founder of Valuable Classes. I help Baby & Kids Service providers like you become the go to experts in their niche, helping secure more bookings and build truly valuable Businesses.
In the baby and kids sector, 'success' isn't one size fits all. Whether you value making a massive impact, hitting a specific income goal, or simply winning back your family time, I help you build a Valuable Business that honors your unique priorities.
For over a decade, I was a Senior Manager in Tech, specialising in strategy. My job was to quickly identify problems and define the most efficient solutions. With the birth of my second child, I decided to set up my own business. I launched a marketing agency and TotsSpots.com (Ireland's Award Winning go to Baby & Kids Class Directory in Ireland). I saw the exact same problems repeating, amazing passionate providers lacking support, struggling to fill classes and go out of business.
So, I pivoted my marketing company into Valuable Classes where I help providers transform their businesses into truly valuable businesses.
I have trained with the UK Leading Kids Activity Coach to understand the challenges in the kids activity sector and the solutions to help more businesses in Ireland succeed in this space. Making me the first certified Kids Activity Strategist in Ireland.
I have developed my own 5-Pillar System for truly Valuable Classes:
1. Enrollment Mastery: Escape the 'enrollment chase' every term by maximizing class capacity.
2. Intentional Marketing: become confident in your marketing and end the guesswork. Create a focused marketing plan that attracts new customers.
3. Confident Sales Techniques: Learn natural sales techniques that feel comfortable and professional, turning inquiries into loyal customers without feeling salesy.
4. Repeatable Systems: Implement effective processes and systems to drastically reduce admin time, giving you back hours every week to focus on what you love.
5. Defined Growth Strategy: Whether your goal is a full timetable, launching a new location, hiring a teacher/team, or stepping out of the classes entirely. I can help you map a clear, step-by-step path to achieve it.
Services Offered
1. 1-to-1 Business Coaching
Sometimes you just need a dedicated partner to help you see the wood for the trees. My 1-to-1 coaching is designed for the determined business owner who are ready to grow. We’ll dive deep into your specific challenges, from filling those last few class spots to streamlining your backend, giving you a clear, actionable roadmap that respects your time and your family life.
2. The Valuable Classes Business Club
Don't build your business in a bubble. Join a supportive network of like-minded Irish service providers who truly 'get it.' This is your safe space to bounce ideas, get expert help, and find the accountability you need to stay on track. Whether you are starting, growing, or scaling, you’ll find the community and confidence you need right here.
3. Specialist Training & Workshops
Knowledge is the best tool for growth. I offer focused training sessions designed specifically for the baby and kids activity sector. We skip the fluff and focus on the practical skills you need, like mastering your marketing or improving your sales flow, delivered in an approachable way that makes sense for your business.
4. Social Media Audits
Stop shouting into the void and start seeing results. We’ll take a deep dive into your social media presence to identify exactly what’s working and what isn’t. You’ll receive a clear, insightful review with actionable steps to increase your reach, boost your visibility, and ensure your content is actually converting parents into bookings.
5. Tech-Free Email Marketing & Lead Magnets
If the thought of 'tech' makes you want to close your laptop, let me take the weight off your shoulders. With my background in technology, I’ll set up your entire email marketing system and create a lead magnet that attracts your ideal parents. I don’t just build it and leave, I’ll show you exactly how to use your new tools going forward, so you feel confident and in control.
6. Guest Speaking
Looking for a fresh, insightful voice for your next event? I speak on the topics that matter most to modern entrepreneurs Marketing, Sales, Tech, and Leadership. Whether it’s an intimate workshop or a large conference, I deliver engaging, high-value talks that your audience will not only love but learn from. Let’s pick a topic that leaves your attendees feeling inspired and empowered.